In a recent sales call, I was asked a seemingly simple question: “Do you feel social media is important?” Surprisingly, my answer was more conflicted than I anticipated. As a content marketing strategist with over a decade of experience, I’ve witnessed the ebb and flow of social media’s impact on […]
digital marketing
20 posts
Successful marketing isn’t just about selling a product or service; it’s about building genuine connections with your audience. One powerful way to achieve this is by cultivating a sense of community within your digital marketing efforts. When your audience feels part of a community, they’re more likely to engage with […]
If you’ve ever found yourself overwhelmed by the constant demand for fresh content or struggled to maintain a consistent online presence; fear not. You are NOT alone which is why I’m sharing with you exactly how you can be mastering your social media content calendar this week! Consistency is key […]
I’m sure you’ve heard the saying, “a picture is worth a thousand words” and in this case, it has never been more accurate. Visual content has become a cornerstone in capturing your audiences attention, conveying your messages effectively, and driving successful marketing campaigns for your business. In this blog post, […]
This week, I wanted to give you a behind-the-scenes look into my weekly content marketing strategy. That’s right, I’m revealing ALL to you in this exclusive sneak peek. From the creation of a blog post to its transformation into various content formats, I’m sharing my secrets on how to make […]
As a small business owner, there’s one key factor that I’ve found which often determines success or failure: understanding your audience. In a world filled with diverse preferences, demographics, and consumer behaviors, tailoring your business strategy to meet the needs of your specific audience can truly make all the difference. […]
Imagine creating one piece of content in an hour and then repurposing it into 5 different pieces of content rather than constantly posting and throwing anything and everything at the wall to see what sticks. Wouldn’t that make your entire content creation game easier? Let’s look at how to unlock […]
In today’s world, where most consumers turn to online platforms to discover local businesses, search engine optimization (SEO) is an essential part of your digital marketing strategy for your brick-and-mortar store. SEO enhances your online visibility and ensures that the right audience sees your business—the very customers who dream of […]
In the ever-evolving landscape of digital marketing, one strategy continues to stand out as a driving force behind brand visibility, audience engagement, and business growth – Content Marketing. But what is content marketing? In this comprehensive guide, we’ll explore what content marketing is, why it matters, and how businesses can […]
When I first began my business, I worked with an amazing business coach who kept encouraging me to journal. I hadn’t journaled since I was in grade school and when I did it was mainly about boys. So the thought of journaling these days really didn’t excite or entice me. […]