Why You Need a Landing Page For Your Offer

Are you struggling to convert your audience into leads?

Do you feel there’s something missing from your marketing strategy, but you just can’t quite put your finger on it?

By having a landing page, you will no longer be losing out on those easy conversions AND you’ll be able to fast-track those sales you’ve been struggling to achieve.  Landing pages is where it’s at and here’s why you need a landing page for your offer. 

I hear this all the time from my new clients, “Why do I need a landing page?”

The answer is simple. If you want to make sales, you NEED a landing page. Now, let me explain what a landing page is and how it differs from your normal website. 

A landing page is a one page website that not only shows what you’re offering, but gives your audience a call-to-action to learn more about what you have to offer. Whether it’s signing up for your opt-in, purchasing a service, OR as booking a call with you, a landing page is a very important thing to have for your business if you want to convert your audience into leads, and capture important information about who they are and what they’ve converted on… thus leading to more sales!

Another common question I’m asked is, “Do I need a landing page IF I already have a website?”

The answer is yes, but only if you want conversions instead of just ‘page views’ (which I’m assuming you do!). If you are just wanting people to look at your website, then that is totally fine, but you’re leaving a ton of potential sales on the table by not promoting a specific landing page that leads to the conversion you’re after (email list growth, sales, etc.). 

Sure, a website is great to learn more about you and your business, but a landing page is what actually converts your audience into potential clients, and gets them into your sales process where you can build relationships with them (and, ya know, make sales!).

Let’s look at an example:

You’re a business coach giving away an e-book called, “Everything You Need To Build Your Business From Scratch”. That’s where a landing page comes in. You will use some fun and engaging social media posts to direct people to the landing page promoting your e-book, where your audience will provide you with their email address in order to receive it. BAM! List growth, new leads, and tons of new opportunities to build relationships and make sales. It’s that simple. 

Not quite convinced yet?

Not having a landing page is the equivalent of throwing leads out the window. I know you don’t want to hear it, but it’s the cold hard truth. Landing pages allow you to easily generate leads at a much higher rate than only having a website. 

A landing page gives your offer a place to live. Offers and landing pages go hand in hand. You can’t have one without the other. A landing page is a collection tool for those who want what you’re offering.

Wouldn’t it be nice if you could learn who your demographic really is without having to guess? YOU CAN! For each lead that signs up for your offer, a landing page collects that data for you to learn more about your ideal clients. How useful is that? No more guesswork about who they are or what strategies work because the real data will be in your hands. 

Landing pages are the fuel you need for all of your other marketing strategies. Successful marketing strategies rely heavily on content and consistency. Landing pages are a great piece of content in addition to your social media and email marketing efforts. Create content revolving around the offer on your landing page and there you have built the perfect funnel.

There’s no limit to how many landing pages you can have. The more you have means the more opportunities you’ll have to convert visitors into leads. 

If you could do one thing to dramatically increase your leads, would you do it? Even if it meant having to outsource or spend hours doing it yourself?

In under 4 hours, I can build the perfect landing page for you complete with an offer funnel and email sequence so you can convert those page views into leads and make more sales. Sound too good to be true? The next step for you to take is to book a FREE call with me today. Let’s discuss your dream landing page and get those visitors into leads in no time.

Book here: www.calendly.com/crystalstatskey

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