The Importance of a Content Plan

Are you struggling to write content?

Do you look at the page and your mind goes blank because you don’t know what to say?

We’ve all been there. But like it or not, writing and planning content is a necessary part of business.

And it doesn’t have to be difficult and overwhelming!

To make this process easier, I make sure to plan content ahead of time.

I might create weeks or months of content ahead, which seems like a lot – but it saves me SO.MUCH.TIME in the long run. And it can for you, too. All of this can be done by having a solid content plan.

So, first – let’s look at what the heck a content plan actually is!

A content plan is also commonly known as a content strategy. A content strategy is the ongoing process of planning out your content by focusing on your business goals and objectives. It ensures that you have useful and usable content, that is well structured, and easily found which is vital to growing your audience.

Now that we have that out of the way, let’s look at what exactly goes into a content plan:

The most important piece of a content plan, is your topics. What does your business do for others? What services does it provide? Use this information to your advantage.

Write it all down into a spreadsheet, document, or go old school and write them in a notebook. Personally, I do track them in a document I call “themes and categories”. I write themes that are related to my business, and I break it down into 3-4 categories.

This is life changing when creating content because all of my ideas and topics are all right there in front of me. NO worrying about what to write about next, just look at what you had written down and run with it when you are ready.

Keep reading to see what else goes into a content plan…

In my content plan I also like to include a content calendar. Content Calendars are a game changer people! I don’t know what I ever did before creating one of these. Content calendars make it so easy to create and plan content in bulk which saves me tons of time in the long run.

When I have my topic ready, I just look at my calendar to see what I should be doing with it. Should I be writing a blog post on Monday? Email blast on Wednesday? Livestream on Friday? Listen to how I post my content on a weekly basis by watching this video if you want to learn more. Click Here!

Let’s summarize:

There are two things that go into a content plan…topics and a calendar. With these two weapons at your disposal on a consistent basis, you’ll be slaying the competition!

But, let’s face it – You don’t have time for all this every single day – and that’s ok. It’s ok to outsource your content planning and scheduling to a professional so that you can focus on other things in your business like catering to your clients and doing what you do best.

Want to learn more about how I can help you be more productive in your business and free up more of your time while accelerating your sales? Book a call with me today:

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