The Importance of Having a Core Offer

When it comes to your offerings, having a core offer vs a ton of random offers can be more beneficial to you than you may realize. Your core offers is your flagship service. It’s what you want to be known for as an entrepreneur. And believe it or not, it’s ok to have only one to three offerings as long as they are related to one another.

For example, let’s say you’re a business coach and you are trying to sell your coaching services. Your core offerings could be a 3-month private coaching, 6-month private coaching, or a group program. Those are all related to one another and gives your client choices for ways to work with you and still get the same benefits.

When you burden yourself with having tons of different offers, it’s easy to become overwhelmed and as a result, your messaging can fall flat. People can easily get confused in your marketing funnel and having multiple unrelated offers will make them wonder what exactly you are trying to sell to them.

People have very short attention spans these days, so as soon as they get confused or something isn’t clear to them, they bolt. Which means you don’t get the sale.

So, it’s important to focus on your core offerings and build onto them rather than having a ton of different unrelated offers. I can’t tell you how many clients I’ve had come to me with multiple different offers, wanting me to promote all of them at once. I’ve had to put my foot down once or twice and let them know that it’s too much, so much so that even I’m getting confused! And that’s not good!

The success or failure of your business hinges on one crucial thing – your offerings. The way in which you deliver your service. So, let’s focus on how you can craft the perfect offer for your product or service:

First, you need to understand the difference between your service and the offer you’re putting out there.

Your service is the thing in which you are selling. The offer around that service is the way in which you’re selling it.

For example, you’re a service provider. Is your social media marketing game the best and most successful, or is it the most affordable? The service never changes, but the way in which you position it does.

A successful offer does the following:

Addresses a clear and relatable pain point that your clients are faced with.
Allows your target audience to realize that they need your service in order to fix those pain points.
Aligns their values with your service.
Is simple and relatable to your audiences life and their struggles.

How are you going to address and fix what they are coming to you for?

If you can communicate these four things well to a potential customer, you have a very high chance of convincing them to take action. And having a ton of different offerings will only confuse them and not make what you can help them with very clear.

If you could focus on one offer, and build on from it so you can continuously promote the s*** out of it, what offering would you choose? Even if it meant having to outsource or spend hours doing it yourself in order to do so?

Think about why you started this business…it wasn’t so you could spend hours hustling behind your laptop, it was to actually be able to attend your kids sports games, travel, or relax outside with a glass of wine – whatever freedom looks like to you, right? And if ‘free’ is the furthest thing from what you feel right now even if you only have one core offer, an OBM may be the next step for you.

As an OBM and visibility strategist, I help my clients free up HOURS of their time so they can focus on other things and actually have the freedom to live the life they desire. All the while giving them strategies to up-level their visibility so they can increase their audience and make more sales.

Book a FREE discovery call today to find out how I can help you streamline your business and handle things on the back-end, so YOU can finally live that life of freedom.

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